For B2B marketers at offline events such as seminars and tradeshows, this means that the online and offline experiences can be melded seamlessly. A salesperson carrying an iPad can easily segue into a live demonstration
I'm looking for B2B marketers to weigh in on how the iPad will impact B2B marketing in general and in terms of CRM and lead generation, for an article in the American Marketing Association's B2B Marketing e-newsletter
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